Saturday, January 19, 2008

Bidding opens for IPL sponsorship rights

IPL Chairman and Commissioner said the winning bidder will have its name attached to the domestic 20 over per side league involving franchised teams based in the country, and the title sponsorship will include a number of naming, branding and marketing benefits. Bidding closes on Wednesday 6 February.

All 59 matches of the Twenty20 championship will be shown live on Sony Entertainment Television.